Know your client. Study your competition. Love your product. These are very important truths every sales professional needs to embrace. There is one truth, however, one common theme that must be adopted early on and in every sales career, and that theme is… don’t be afraid to fail!
A few months back, my boss tapped me on the shoulder and asked if I’d be willing to help find a new salesperson to join STS Technical Services’ team. Shortly after agreeing to undertake this recruiting project, I soon realized that finding a well-rounded, motivated sales leader was a lot harder than I had originally anticipated.
Given the difficulties I was facing, which equated to one not-so-qualified candidate after the other, I began scouring the Internet in an effort to better understand my plight and to see if I was the only one experiencing, what I like to call, “searching for salespeople setbacks.”
You’ve made a plethora of phone calls, begged, borrowed and stole your way in front that target client you’ve been chasing for months. Finally, they invite you to come in and give you an hour to see what all the fuss is about. But just when you think you’ve scaled the Sales Mountain, that’s when the work really starts.