In business, if you don’t know who your competitors are, how can you expect to beat them? This is a valid question; one that’s best answered using the following analogy.
Business is a lot like professional sports in that the best players / teams work hard to perfect their trade. Some of the most well-respected athletes and coaches on the planet are rumored to watch up to 20+ hours of game film per week. They don’t do this for their own enjoyment; they do this so they can come up with a game plan focused on exposing an opposing team’s weaknesses. In short, they do this to win.